The rod is a unit of length in the imperial and US sytem and uses the symbol rod.
A rod (or perch, pole, lug) is equal to 16.5 feet or 5.5 yards.
It is a building surveyor's tool for measuring distance and is particularly useful as multiples of this unit can make up an exact acre. A perfect acre is a rectangle with edges 660 feet and 66 feet - which is 40 rods by 4 rods; i.e. 1 acre = 160 square rods.
The em is a unit of length in the field of typography and uses the symbol em.
It is a "relative" unit and equals the currently specified point size. For example, 1 em in a 24-point typeface is equal to 24 points. This allows a typographer to specify text size relative to a base figure.
In metal type, the em was equal to the line height of the metal body. This meant the physical size of the letter could not exceed the em. In digital type, the em is a grid of arbitrary resolution so can be scaled to any point size for screen or print.